Privacy Policy

1. General Information

upside marketing takes the protection of personal data seriously. This Privacy Policy explains how we collect, process and use personal data when you visit our website, contact us or submit an inquiry.

Personal data is processed in accordance with applicable data protection laws, in particular the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).

Depending on your country of residence, additional local data protection laws may apply.

2. Controller

The controller responsible for the processing of personal data on this website is:

upside marketing
Oskar Lifsics
Feilenhauerweg 2
22419 Hamburg
Germany

Email: upma.upside.marketing@gmail.com
Website: www.upside-marketing.de

3. Visiting Our Website

When you visit our website, certain technical information may be collected automatically. This may include:

• IP address

• date and time of access

• requested page or file

• referring website

• browser type and version

• operating system

• approximate country or region

• device information

• cookie and consent settings

This information is processed insofar as necessary to provide the website, ensure its stability and security, prevent misuse and technically deliver its content.

Where processing is necessary for these purposes, the legal basis under the GDPR is Art. 6(1)(f) GDPR (legitimate interests).

4. Website Hosting and Wix

This website is created and hosted using services provided by Wix.com Ltd.

Wix may process technical information and personal data of website visitors on our behalf in connection with hosting, website functionality, security and website forms.

Depending on the services used, data may be processed in the European Union, Israel or other countries.

Further information about Wix's processing of personal data is available in Wix's Privacy Policy.

5. Contact Forms and Inquiries

You may contact us through forms provided on this website.

Depending on the respective form, we may collect information such as:

• first and last name

• email address

• telephone number

• company

• website

• country or location

• information about the product or service you are interested in

• the content of your message

• any additional information you voluntarily provide

We process this information in order to respond to your inquiry, communicate with you and, where applicable, initiate or facilitate a potential business relationship.

Depending on the nature of the inquiry, processing is based on Art. 6(1)(b) GDPR for pre-contractual measures, Art. 6(1)(f) GDPR based on our legitimate interest in processing business inquiries, or Art. 6(1)(a) GDPR where consent is required.

6. Inquiries Regarding Braun Wall Units and Other Items

upside marketing operates parts of this website for the purpose of generating and facilitating inquiries regarding products presented on the website, including Braun wall units and related design objects.

upside marketing does not necessarily act as the seller of the presented items.

When you submit an inquiry regarding such an item, we process the information you provide in order to:

• review and respond to your inquiry;

• determine whether a suitable independent seller or business partner is available;

• establish contact between you and a suitable independent seller;

• facilitate communication relating to a potential purchase; and

• evaluate the effectiveness of our advertising and lead-generation activities.

The identity of the respective seller may therefore not yet be determined at the time you submit your initial inquiry.

Disclosure to Independent Sellers

Where necessary to process your inquiry, we may disclose relevant personal data to a suitable independent seller or business partner.

This may include your name, contact information, country or location, the product you are interested in and the content of your inquiry.

We will only disclose information that is reasonably necessary for handling the respective inquiry.

The respective independent seller is responsible for its own subsequent processing of your personal data once the information has been transferred to it.

Where required by applicable law, we will inform you of the identity of the respective recipient before your data is transferred or obtain your consent before making such a transfer.

Any purchase agreement concerning the presented items is concluded directly between the prospective buyer and the respective independent seller unless expressly stated otherwise.

7. International Data Transfers

Due to the international nature of our website, advertising activities and potential seller network, personal data may in individual cases be transferred to recipients located outside Germany or the European Economic Area.

This may particularly be relevant where an inquiry originates from, or is referred to a business partner located in, countries such as the United States, South Korea, Japan or other countries.

Where the GDPR applies, transfers to countries outside the European Economic Area will only take place where an appropriate legal basis or transfer mechanism exists, such as an adequacy decision by the European Commission, applicable safeguards or Standard Contractual Clauses, where required.

Where required by applicable local law, additional information regarding the recipient and country of processing will be provided before the respective transfer.

8. Google Ads and Conversion Tracking

We use Google Ads, an online advertising service provided by Google.

Google Ads enables us to advertise our services and products in search results and other Google services. We may also use conversion measurement to evaluate whether users who interacted with an advertisement subsequently performed certain actions on our website, such as submitting an inquiry.

Depending on your consent and configuration, Google may process information such as:

• IP address

• device and browser information

• advertising identifiers

• information about website visits

• interactions with advertisements

• conversion events

• cookie and consent information

Where consent is legally required, advertising cookies and comparable tracking technologies are used only after you have provided the respective consent.

For users subject to the GDPR, processing based on consent is carried out pursuant to Art. 6(1)(a) GDPR.

You may withdraw your consent at any time through the privacy or cookie settings available on our website.

Further information regarding Google's processing of personal data is available in Google's Privacy Policy and information about advertising technologies.

9. Google Analytics

Where you have provided the required consent, we use Google Analytics 4, a web analytics service provided by Google.

Google Analytics helps us understand how visitors use our website and evaluate the performance of our website and advertising campaigns.

Information processed may include:

• page views

• first visits and sessions

• interactions and click paths

• scroll activity

• clicks on links

• approximate location

• device and browser information

• language settings

• referrer information

• campaign and advertising information

• conversion or key events

In Google Analytics 4, IP addresses are not logged or stored by Google Analytics.

Where required by law, Google Analytics is activated only after the visitor has provided consent.

The legal basis under the GDPR is Art. 6(1)(a) GDPR.

The retention period for user-level and event-level data depends on the settings of our Google Analytics property and the applicable Google Analytics retention options.

You can withdraw your consent at any time through our privacy or cookie settings.

10. Google Tag Manager

We use Google Tag Manager to manage website tags and tracking technologies.

Google Tag Manager primarily facilitates the implementation and management of other services used on this website. The processing of data by services implemented through Google Tag Manager depends on the respective service and your consent settings.

Where consent is required for a service, the respective service will only be activated in accordance with your consent settings.

11. Microsoft Advertising

We may use Microsoft Advertising to advertise our services and measure the performance of advertising campaigns.

Where Microsoft Universal Event Tracking (UET) or comparable technologies are used, Microsoft may receive information regarding visits to our website, interactions with advertisements and conversion events.

Where legally required, advertising and tracking technologies are activated only after the visitor has provided the necessary consent.

For users subject to the GDPR, the legal basis for consent-based processing is Art. 6(1)(a) GDPR.

Further information is available in Microsoft's Privacy Statement.

12. Meta Platforms / Meta Pixel

We may use advertising services provided by Meta Platforms Ireland Limited, including Meta Ads and the Meta Pixel.

Where enabled with your consent, the Meta Pixel can help us measure whether users who viewed or clicked an advertisement subsequently interacted with our website.

Information processed may include IP address, browser and device information, website interactions and advertising-related information.

The processing takes place on the basis of your consent pursuant to Art. 6(1)(a) GDPR where the GDPR applies.

You may withdraw your consent at any time through our privacy or cookie settings.

13. Social Media Links

Our website may contain links to social media platforms such as Facebook, Instagram or LinkedIn.

Where these services are integrated merely as external links, information is generally transmitted to the respective provider only after you click the respective link.

The processing of personal data after accessing an external platform is governed by the privacy policies of the respective provider.

14. Cookies and Consent Management

Our website may use cookies and similar technologies.

Cookies that are strictly necessary for providing the website may be used without separate consent where permitted by applicable law.

Analytics, advertising and other non-essential technologies are activated only in accordance with the consent requirements applicable to the respective visitor.

You can change or withdraw your consent through the privacy or cookie settings available on our website.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

15. Storage Period

We retain personal data only for as long as necessary for the purposes for which it was collected or as required by applicable statutory retention obligations.

Data relating to inquiries may be retained for the duration necessary to process the inquiry and, where applicable, for the duration of a subsequent business relationship.

Where data is required for the establishment, exercise or defence of legal claims, it may be retained for the applicable limitation period.

Commercial and tax-related information may be subject to statutory retention periods.

Data processed on the basis of consent will generally no longer be processed for the respective consent-based purpose after consent has been withdrawn, unless another legal basis permits or requires continued processing.

16. Your Rights under the GDPR

Where the GDPR applies, you may have the right to:

• request access to your personal data pursuant to Art. 15 GDPR;

• request correction of inaccurate personal data pursuant to Art. 16 GDPR;

• request deletion of your personal data pursuant to Art. 17 GDPR;

• request restriction of processing pursuant to Art. 18 GDPR;

• receive certain personal data in a structured, commonly used and machine-readable format pursuant to Art. 20 GDPR;

• object to certain processing pursuant to Art. 21 GDPR;

• withdraw consent at any time pursuant to Art. 7(3) GDPR; and

• lodge a complaint with a competent supervisory authority pursuant to Art. 77 GDPR.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

17. Additional Rights under Applicable Local Law

Depending on your place of residence, you may have additional rights under applicable local data protection laws.

These may include rights to request information about personal data collected or disclosed, request deletion or correction, restrict certain uses of personal data, or exercise other privacy rights provided by applicable law.

We will process valid privacy requests in accordance with the laws applicable to the respective request.

18. South Korean Visitors

Where Korean data protection law applies to the processing of personal information of individuals located in South Korea, we process such information in accordance with applicable requirements of the Korean Personal Information Protection Act (PIPA).

Because upside marketing is established in Germany, personal information submitted by visitors from South Korea may be processed outside South Korea, particularly in Germany and, depending on the service providers involved, in other countries.

Where information relating to an inquiry is transferred to an independent seller or service provider, additional information regarding the recipient, purpose and country of processing will be provided where required under applicable Korean law.

19. Security

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no method of transmitting or storing information over the internet can guarantee absolute security.

20. Changes to This Privacy Policy

We may update this Privacy Policy where necessary to reflect changes to our website, services, advertising technologies or applicable legal requirements.

The current version of this Privacy Policy is available on this website.

21. Contact

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact:

upside marketing
Oskar Lifsics
Feilenhauerweg 2
22419 Hamburg
Germany

Email: upma.upside.marketing@gmail.com